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Four Things You Need to Know about Video Marketing

Video marketing has become one of the best ways to promote your business over the Internet. When it comes to this style of marketing, owning a website for your business is not necessary. You can just create a video containing detailed information about your products or services, and share the video through multiple different avenues, like video hosting websites. Video marketing doesn’t need to cost you anything – all you need to do is learn how to create the videos for your particular niche.
When making videos for the Internet, you need to understand that there will always be a competition. There will always be people who are in the same niche as you who are also promoting with video marketing. This is simply a fact of life.


You’ll need to really be on top of your game if you want your video to get ranked highly. Here are some tips and ideas that will help you create a video that will truly excel on a video sharing site.

1. Keywords

Keywords are incredibly important to video marketing. By using the right keywords, you’ll ensure that you track the right type of customers. Use both short and long tail key phrases; this will help you diversify your keywords, which in turn will help you reap the most benefits. Insert your keywords into the title and the description area of the video, and also the “tag” section if applicable.

2. Write a Video Description

Create a description for your video, and make sure to place it in the video description box, or somewhere else online that you can link to. This works because Google simply cannot search videos for the words contained in them. By writing a video description, you’ll get noticed more by Google and will have a higher chance of making it to the front page.

3. Choose a Thumbnail Wisely

A thumbnail is what will initially attract a user to your video. Choose a thumbnail that is very eye catching and appealing. You want the user to be interested enough in the thumbnail that he wants to sit through the entire video. Try showing a shot that sparks curiosity or intrigue, or that looks exciting.

4. Submit Your Videos to Google

This can really help your videos reach your viewers. Video marketing is a difficult process, and there are a lot of different people vying for attention. Because of this, it’s crucial to ensure that Google knows about your video. If Google doesn’t have your video indexed, what hopes do you have of ever being found? You can submit your video to Google by using a video site map. You can create this quickly and easily. You can also share facts about your videos through the video site map in order to get them indexed as well.

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